Lucky Bastard Company - Hand Crafted Lip Balm
This California based company creates hand crafted lip balm for the adventurous man. Unlike other lip balms, this is an essential for any traveler’s bag. Lucky Bastard brand is not your run-of-the-mill lip balm. The brand promise is to stand up to even the harshest environments.
The goal was to create a cohesive brand and look across all products to promote brand loyalty. Currently there are multiple brands marking various products and areas of the site, so the most recent mark was taken and cleaned it up.
Lucky Bastard Co. WebPage
Link below includes a view of the homepage, cart and shop pages.
Overall design was kept simple by removing as much information as possible from the home page making the product the main focus. As the user scrolls down, their top products are revealed to draw you to want to view more products and explore the site.
Mobile Invision Mockup
All main e-commence pages have been designed and put into an invision prototype so that you can get a real time feel for the Lucky Bastard Mobile site.
Lucky Bastard Co. went through a couple of redesigns for the web view. The round two wireframes made it to the mockup and final design for the site.
Comfort and Logic were used in creating flow through the main pages of the site. Here are some more pages of the design and how they are meant to flow as the user travels through the viewing and purchasing process.
The desktop was designed to fill your whole screen with a mountain scene while the products float inside of the main white space, which is there for readability of all featured text.
Original Lip Balm
No new products were created for Lucky Bastard Co. However, their three original products have been completely redesigned to fit with their new brand personality. These three lip balms are the brand ambassadors and the first products that were produced so a new look was crucial.
The remainder of their products remained relatively unchanged with only minor updates to the logo or adding color to existing package designs.