Lucky Bastard Header Image, balm
Rebrand for Lucky Bastard Co Stationary System for Lucky Bastard Company Stationary System for Lucky Bastard Company

Lucky Bastard Co. WebPage

Responsive Web

Link below includes a view of the homepage, cart and shop pages.

Overall design was kept simple by removing as much information as possible from the home page making the product the main focus. As the user scrolls down, their top products are revealed to draw you to want to view more products and explore the site.

Mobile Invision Mockup

All main e-commence pages have been designed and put into an invision prototype so that you can get a real time feel for the Lucky Bastard Mobile site.

Lucky Bastard Web Wireframe Header

Web Process

Web Wireframes

Lucky Bastard Co. went through a couple of redesigns for the web view. The round two wireframes made it to the mockup and final design for the site.

Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes
Lucky Bastard Web Wireframes

Web Flow

Comfort and Logic were used in creating flow through the main pages of the site. Here are some more pages of the design and how they are meant to flow as the user travels through the viewing and purchasing process.

Lucky Bastard Web Design Flow

Desktop Pages

The desktop was designed to fill your whole screen with a mountain scene while the products float inside of the main white space, which is there for readability of all featured text.

Lucky Bastard Web Design Lucky Bastard Web Design Lucky Bastard Web Design Lucky Bastard Web Design

Package It

Original Lip Balm

No new products were created for Lucky Bastard Co. However, their three original products have been completely redesigned to fit with their new brand personality. These three lip balms are the brand ambassadors and the first products that were produced so a new look was crucial.

Lucky Bastard round tin packaging Lucky Bastard tube packaging Lucky Bastard rectangle tin packaging

Other Products

The remainder of their products remained relatively unchanged with only minor updates to the logo or adding color to existing package designs.

Header Photo - Pexels
Silver Texture - Texturex
Metal Emboss - Gumroad
Rectangle Tin - Behance
Tube - GraphicsFuel
Circle Tin - CGIspreads
Footer Response - Codepen
Typefaces - Google Fonts
Footer Column - w3 School